iNterGine

Independent webmaster program: free training, tools and work orders.

Webmaster toolkit

Ready-to-use tools for your webmaster business. Copy them, put in your own details in the [brackets], and use them as often as you like. New here? Start with the Training.

1. Messages to find customers

In person or on the phone

Hi, I'm [your name]. I help local businesses get a new website. I can have a modern site with your logo, photos and services ready for you to look at in a few days, and seeing it costs you nothing. If you like it, the site has a small monthly subscription, and I charge [your fee] for setting it up and helping you. Would you like me to make one for you?

Text or social media message

Hi [name], I'm [your name], a local web designer. I noticed [business] [has no website / has a site that is hard to use on a phone]. I can build you a new one to look at, free, in a few days. Interested?

E-mail

Subject: A new website for [business] Hi [name], I'm [your name], an independent webmaster here in [town]. I build fast, modern websites for local businesses: [business] could have one with your logo, photos, services and a contact or booking form. I can have a first version ready for you to look at within a few days. Looking costs nothing. If you want to keep it, the site's subscription is paid on the site itself, and my fee for setting it up and helping you is [your fee]. Can I make one for you? I only need a few details and your OK. [your name] [your phone]

Send each message personally to one business at a time. Never send mass e-mails or spam.

2. Work order checklist

  • The customer said yes, and agreed that you send their details to iNterGine.
  • Business name, contact person, e-mail, phone, city.
  • What they do, in a few plain sentences.
  • Current website and social links.
  • 1 to 3 screenshots of websites they like, and what they like about each.
  • Pages and features they want.
  • Logo, a few of their own photos, any words they want on the site.
  • Special instructions in plain words.

Ready? Send the work order.

3. Price worksheet

Work out what your time is worth before you name a price. Fill in your own numbers:

Your workHours
Meeting the customer, collecting their details and content[ ]
Writing and sending the work order[ ]
Checking the finished site, making their changes[ ]
Showing them how it works, handing it over[ ]
Travel and calls[ ]
Total hours x your hourly rate = your setup fee[ ]

For ongoing care, estimate your hours per month (updates, photos, posts, questions) x your hourly rate = your monthly care fee. Remember the site subscription is separate: either the customer pays it on the site, or you pay it and add it to your price.

4. Simple service agreement

WEBSITE SERVICE AGREEMENT Between: [your name], independent webmaster ("Webmaster"), [your e-mail], [your phone] And: [customer name], for [business] ("Customer"), [customer e-mail] Date: [date] 1. The work. The Webmaster arranges a website for the Customer, built on the iNterGine platform, with these pages and features: [list]. The Webmaster checks it, makes the Customer's reasonable changes ([number] rounds) and shows the Customer how to use it. 2. Price. Setup fee: [amount], with a deposit of [amount] before the work starts and the rest on delivery. Monthly care (optional): [amount] per month for [what is included], cancellable by either side with [30] days' notice. 3. The website subscription. The website runs on iNterGine. Its subscription is paid to iNterGine on the site's own subscribe screen, separately from this agreement, by [the Customer / the Webmaster, included in the price above]. A site that is not subscribed closes when its 30-day trial ends. 4. Content. The Customer provides words, photos and logos they own or may use, and is responsible for them. The Customer owns their content. 5. The Webmaster works independently and is not an employee or agent of iNterGine. 6. Either side may end this agreement in writing. Fees already earned are paid. Signed: ______________________ (Webmaster) Date: ________ Signed: ______________________ (Customer) Date: ________

This is a simple example, not legal advice. Change it to fit your work, and have it checked if you are unsure about the rules where you live.

5. Invoice

INVOICE No. [number] Date: [date] From: [your name], independent webmaster [your address or town], [your e-mail], [your phone] To: [customer name], [business], [customer e-mail] Description Amount Website setup for [business] ([site address]) [amount] Monthly care, [month] [amount] Less deposit received -[amount] -------- TOTAL DUE [amount] Payment by [method] to [your details], due by [date]. Thank you for your business!

6. Hand-over checklist

  • Every page checked on a phone and a computer; names, phone numbers, prices and opening hours correct.
  • A test message sent through the contact form arrived.
  • The customer has seen the site and approved it.
  • The subscription is arranged (customer or you, as agreed).
  • If handing over: login e-mail and password changed to the customer's; you showed them how to edit a page, add photos and read form messages.
  • Your invoice is sent.

7. Monthly care checklist

  • Update opening hours, prices, offers and news.
  • Add new photos and a short blog post.
  • Read the form messages and make sure the customer saw them.
  • Check every page still looks right on a phone.
  • Check the subscription is current.
  • Ask the customer what they would like changed next month.

8. Where to get help